Brand & ambassador roles

• Brand ambassador & consultantOngoing

  A long-standing PUMA ambassador and consultant, supporting the brand's athletics work and hosting its Go Wild podcast with athletes and creators from across sport.

  Go Wild podcast →
• International Sports DirectorOngoing

  International Sports Director for the global Wings for Life World Run, bringing people together through running while raising vital funds for spinal cord research.

  Wings for Life World Run →
• Legend AmbassadorOngoing

  Working with NatWest across campaigns and events focused on confidence, community, wellbeing and performance.

  Beyond the podium →
• Performance & wellness leadOngoing

  Bringing elite sporting experience into Wellness Worldwide experiences, helping people move, recover and feel better alongside Olympic medalists and world champions.

  Wellness Worldwide →
• Campaign ambassador — Everyday Champions & Birmingham 2026Ongoing

  Fronting SPAR UK's Everyday Champions campaign, celebrating community heroes at the Birmingham 2026 European Athletics Championships.

  Everyday Champions →
• Lead Ambassador — Sporting ChampionsOngoing

  Lead Ambassador for Sporting Champions, mentoring and supporting the next generation of athletes through workshops, events and access to training facilities.

  Sporting Champions →
• Host & moderatorOngoing

  Long-standing host and moderator for one of the world's leading athletics meetings, Colin leads international media conferences and athlete conversations at Weltklasse Zürich.

  Weltklasse Zürich →